Lifelong connections: How strong relationships help prevent elder abuse

Exploring the vital role of connection in protecting older people from harm
Each year on World Elder Abuse Awareness Day (15 June), attention turns to the
hidden and often overlooked violence, neglect, and exploitation experienced by
older people around the world.

This year, HelpAge International is placing relationships at the centre of the
conversation – highlighting how deep, enduring human connections can serve not
only as a source of joy and belonging, but also as a powerful line of defence against
elder abuse.

The campaign, titled #LifelongConnections, focuses on the emotional bonds older
people build and maintain – as friends, mentors, caregivers, and community leaders
– and how these very connections can make a tangible difference in preventing
abuse.

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